One Broker vs. Multiple Brokers

Many companies believe that using multiple brokers to shop the health insurance market will help them secure the best pricing. While that approach may have value in areas like property and casualty (P&C) insurance, it can actually backfire when it comes to health coverage. Health insurance carriers tend to work more effectively — and offer more competitive rates — when one trusted broker represents your business clearly and consistently. Involving multiple brokers often leads to mixed signals, duplicate submissions, and a lack of leverage in negotiations.

Instead, working with a single broker who understands your business and has full access to the market ensures a streamlined, strategic approach. This allows for better carrier relationships, stronger pricing power, and less confusion throughout the process. It’s not about limiting your options — it’s about maximizing your results through clarity and consistency. When it comes to protecting your team and controlling costs, a unified strategy isn’t just better. It’s smarter.